Corporate Purpose: from Trend to RealitySustainable Growth #Economic Models, #Global Goals, #Inclusive Capitalism, #Innovation Ecosystems, #Responsible Consumption, #Responsible Economy, #Shared Value
The traditional focus on shareholder value is changing, and fast. It’s no longer just about making money; corporate purpose is also a major game-changer. For most companies, however, that doesn’t go much further than a carefully crafted statement purpose. What should corporate purpose really be about? And what should be the principles guiding it?