Marcello Palazzi
Marcello Palazzi Founder B Lab Europe & B Corp Global AmbassadorB Lab EuropeAmsterdam, Netherlands


Entrepreneur for human progress for 35 years. Over 100 ventures, projects and initiatives launched across business, philanthropy, civil society and academia. +


Save to calendar 07-07-2021 15:1507-07-2021 15:55Europe/MadridCorporate Purpose: from Trend to Reality

The traditional focus on shareholder value is changing, and fast. It’s no longer just about making money; corporate purpose is also a major game-changer. For most companies, however, that doesn’t go much further than a carefully crafted statement purpose. What should corporate purpose really be about? And what should be the principles guiding it?


SDGs: 7,8,9,12

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