These days, sustainable practices aren’t just the icing on the cake: they’re a recipe for growth and profit, letting companies mitigate risks, lower costs, and shape future markets matching consumers’ beliefs. So, how can business leaders hit the right balance between what they need in the short-term and what’s best in the long-term? Is there a winning formula for combining profitability with sustainability?

SDGs: 7,8,9,12

https://www.bforplanet.com/agenda/sustainability-meets-profitability/